Concerns over plan to restrict advertising of cheese to children

You can’t make this stuff up. Well, maybe you can, but really…

The Irish Times is reporting:

THE DEPARTMENT of Agriculture has raised concerns with the Broadcasting Authority of Ireland (BAI) about a proposal to restrict the advertising of cheese to children on television.

Further reading produces this gem:

The Irish Farmers’ Association criticised the classification system cited in the report, which classifies cheddar cheese in the same bracket as french fries, biscuits, cakes, and pizzas, and deems it “less healthy” than diet coke.